Alexandra Burke releases debut album 'Overcome'
Oct 13 2009 • hackfordjonespr.com
Eight months after being crowned victor of the mighty X Factor, Alexandra Burke delivers the pop album of the year.
With a willfully mischievous glint in her eye, 21 year old Alexandra Burke is sitting on one of the hottest pop debuts of the decade. From the rumbling first bars of her sci-fi disco stormer single ‘Bad Boys’, to the Red One fashioned dancehall groove of Dumb, Alexandra’s A list produced ‘Overcome’ is a party monster of a record, poised to knock the socks off even the most cynical pop enthusiast.
Recorded over six months, ‘Overcome’ is a collection of club smashes (‘All Night,’ ‘Dumb,’ ‘Broken Heals’) peppered with astonishingly soul-bearing slow jams (‘Silence,’ ‘Overcome.’) Created with the help of perhaps the industries most in demand production houses (Roc Nation and Jay-Z, The Phantom Boyz, Red One and Stargate) the album is a sonic manifestation of Alexandra’s ballsy personality, with the lady herself describing the collection as ‘a beast.’
Alexandra says ‘I said to my manager I want my music to be fun, to be uplifting and to be bold. I want it to reflect my personality. I want it to be in your face, I want it to be a beast. I want it to be energetic and fun. When I record the ballads I want to cry. And if I go through a rollercoaster recording this album then I want the listener to go through a rollercoaster when they hear it. I said exactly the same thing to Simon Cowell and I could see the relief on his face in the meeting. He said ‘whatever you do, it has got to come from the heart.’’
The album is preceeded by ‘Bad Boys,’ ‘Overcome’’s first single. The irresistible, one-listen smash is already morphing Alexandra’s profile from show winner to market leader. US rapper Flo Rida’s split second decision to guest on the track was just a neat seal of international approval that proves what many suspected from Alexandra’s star turn in last year’s X Factor. Since debuting on Radio One’s Chris Moyles breakfast show, the song has had pop aficionados and critics in rapture; with Gordon Smart from The Sun’s Bizarre column calling the single 'A sure-fire Number One' and Popjustice.com branding it 'phenomenal.'
Alexandra Burke has had a sensational eight months since being crowned The X Factor champion in December 2008. Her debut single release, 'Hallelujah', became the Christmas No.1 and the fastest selling single by a female artist in UK chart history. The song also broke another record by becoming the fastest selling download single across Europe, selling more downloads in two days than the previous record holder sold in a week. In February 2009 Alexandra headlined the massive X Factor Live tour, playing to sell out Arenas across the UK.
Now, after delivering a faultless debut album, Alexandra is ready to take charge of the world’s pop charts. As the lady herself exclaims ‘This is just the beginning.’
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