Hackford Jones PR hired by EMI Records.

Brief: To launch Simon Webbe as a successful solo singer / songwriter post Blue.

Objective: Without losing media exposure to his core teen fanbase, the PR objective was to secure higher end, more substantial media coverage to begin the process of building Simon’s credibility as a serious singer / songwriter.

Features secured in Arena, Independent Magazine, Grazia, The Times Music, Guardian Weekend Magazine, You Magazine, Times Knowledge, The Independent, Sunday Express, Blues & Soul, Touch Magazine, Live Night & Day, Daily Mail Weekend, Cosmopolitan, Company, More, Music Week, The Sun, Daily Mirror and Daily Star amongst others.

Hackford Jones PR hired by Angel/EMI Records.

Brief: To launch Hilary Duff as a singer in the UK.

Objective: Create a PR campaign that targets both Hilary’s key teen demographic while also establishing her presence within more mainstream publications.

Features secured in You Magazine, The Times Knowledge, Independent Magazine, Grazia, Observer Woman, FHM, Company, Look Magazine, NME, TOTP Magazine, Guardian Weekend Magazine, Bliss, Sugar, Mizz, Cosmo Girl, Company, TV HITS, News of the World, Celebs On Sunday/Sunday Mirror, Boyz, AXM, Saturday Telegraph Magazine and Seven/Sunday Telegraph.

Hackford Jones PR hired by Darren Hayes for Powdered Sugar Records.

Brief: To launch Darren Hayes third solo album and signifigantly raise his profile in the UK.

Objective: The PR objective was to secure high end media coverage in broadsheet and style/gay publications, alongside mass mainstream coverage in national supplements and consumer magazines.

Features secured in Sunday Times Magazine, Attitude (cover), Evening Standard, Live Night & Day/Mail On Sunday, Sound On Sound Magazine (feature on making of the album), Sunday Magazine/News of the World, Boyz (cover), In Style, Bliss Magazine, Star Magazine, Gay Times, TNT Magazine and AXM.